Shopping
Montepulciano is a place where shopping merges into leisure. The winding road from Pienza up to Montepulciano is lined with vendita diretta signs, tempting you to buy pecorino cheese and wine from the producers themselves. There’s no escaping wine, the most popular purchase in town, especially when it’s generally linked to a relaxed tasting in rock-hewn vaulted cellars or in a modish wine bar that doubles as a wine shop. Most of the bigger winemakers can sort shipping for you.